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Milton Keynes

Libra House, Sunrise Parkway
Milton Keynes, Buckinghamshire
MK14 6PH

+44 845 359 2835



Springboard Research Inc.
75 State Street, First Floor,
Boston MA 02109

+1 646 453 7675


San Diego

Springboard Research Inc.
2829 Historic Decatur Road,
San Diego CA 92106

+1 646 453 7675


Our highly accurate solutions can work through either existing security camera infrastructure or Springboard proprietary hardware.



We are renowned for our innovative technology, tailored solutions and data accuracy that delivers real understanding of store and destination performance.

We can utilize existing security surveillance hardware, removing the need for costly and lengthy implementation timeframes. Alternatively, we can install our own proprietary hardware and infrastructure if required. Our tailored reports deliver clear insights that enable you to act with speed and confidence.

Our technology offers a platform that enables proven pedestrian counting alongside journey mapping and demographic and sentiment analysis.

Our two key solutions enable us to maintain the highest degree of accuracy in any environment, internal or external, where there are high or low viewing angles. Our technical expertise enables us to match the most appropriate technology for the environment.

Springboard’s technology is scalable for all retail destinations, from a single store through to an entire mall or downtown. All with a proven accuracy up to 98% in locations ranging from 8 feet to 55-storeys high.

All data is two-factor validated hourly, first via AI algorithm and second, by our team of data experts.

  • Data can be transmitted via either an existing internet connection, or via 3G/4G connection

  • Active immediately after installation

  • Fully GDPR compliant


TST counting

Target Specific Tracking (TST) pedestrian and vehicle counting is a camera-based technology utilizing high definition video. It is a real-time video analytics engine with image processing algorithms that turns video into actionable intelligence, and is the most proven technology available honed over the past two decades.

This long established pedigree delivers the most accurate counts in even complex internal and external environments which suffer from variances in light. This technology has been proven in environments from eight feet to 55-storeys in height.


AI counting

AI Counting utilises the latest visual-based technology. Using artificial intelligence, this solution has been trained via hundreds of thousands of images to count and classify all types of traffic such as people, bicycles and vehicles including cars, trucks and buses even at highway speeds.  

This monitoring of people and vehicles can be undertaken via multiple count lines and zones within the same device which delivers highly accurate data in even the most demanding environments, including those with low mounting heights.



AI Vehicle Classification

Monitor vehicle flow, counts and classification on public roads and highways.

Proven to count and classify accurately at highway speed limits. Understand the traffic in your location, with AI Vehicle Classification. 

  • Bicycle, Car, Bus, Truck, or Motorbike



JASON utilizes your existing CCTV security surveillance solution as a low-cost platform for customer analytics. This is an on-demand solution that enables you to consume only what you need when you need it.

JASON helps you to optimise your existing expensive capital infrastructure, to be greener, smarter and fit for the future.

Leverage the capital investment in loss prevention to deliver much more than security.

  • No long-term contracts
  • Low cost of deployment
  • Match the costs of analytics to revenue
  • Fully GDPR compliant
  • Improved aesthetics, with fewer devices in the store environment


SMART CCTV security solutions

With over two decades of expertise in video based technology has meant that we have been able to develop a smart CCTV security solution. This is the first of its kind, as it can combine security with reliable and proven customer analytics.

A series of fixed counters identifies moving objects and alerts a central CCTV security camera. This central camera then auto-tracks the object and records movement. It makes the most of autonomous operation and custom zoom ratios for footfall and License Plate Recognition (LPR) for all vehicle traffic.

Springboard’s customer analytics platform, which can be integrated either at the time of install or at a later date. Integrating seamlessly with our SMART CCTV solution, it delivers both security and our full suite of customer insights for maximum ROI. Discover more


Demographics and Sentiment

Springboard’s demographics and sentiment analytics establishes the profile of visitors to a store or destination, identifying visitors’ age, gender and sentiment. 

An image is captured and eliminated within one second, generating a digital signature in that time, based on a set of facial vectors that is completely anonymised. 

For standard demographic and sentiment analysis, there is no storage of images and the facial vectors gathered cannot be reproduced. With appropriate permissions, the technology can be refined to include indexing of individuals to identify staff engagement, repeat visitors and more accurate journey mapping.


Wi-Fi Tracking

Springboard’s Wi-Fi tracking technology maps customer journeys through destinations or stores, through a network of accurately placed nodes. 

Complementing Springboard’s visual based technologies and fully anonymised, Wi-Fi tracking operates passively to sniff out digital devices without the need for users to log on to a Wi-Fi network. Each time a device passes a node, it is identified anonymously and its position is recorded. 

Wi-Fi tracks customer movement continuously, delivering full journey analysis and dwell time. A full suite of analytics and insights is provided including heatmapping. Springboard’s hybrid solution encompassing both pedestrian counting and Wi-Fi tracking, offers the most comprehensive understanding of customer activity.


GDPR and CCPA compliance

All of our solutions are CCPA / GDPR compliant, in accordance with ISO27001 and data protection policies. Springboard use the camera as an “eye” but do not store any images, therefore there are no privacy or data protection implications.

For more information on our GDPR and CCPA compliance, please see our privacy policy. 

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