Daily Footfall Benchmarks
Benchmark your performance. Understand trends. Grow faster.
Week 19 2022 – w/c 8th May 2022
Footfall in UK retail destinations fell back a little last week, resulting in a widening of the gap from the 2019 footfall level from what we hoped was a turning point the week before last when the gap from 2019 narrowed to below -10%.
The warm and dry weather supported high streets last week where footfall rose marginally, but it dropped in both retail parks and shopping centres driving down the overall result.
Footfall in shopping centres declined last week from the week before every day other than Friday, when there was a modest rise, and in retail parks it declined on four of the seven days. In high streets, activity was more consistent with drops on only two days although the extent of this decline averaged twice the rise over the five other days.
Footfall dropped across all town types other than Outer London and market towns, initially suggesting that the return to the office had slowed and a greater resilience in these town types are synonymous with home working. However, this was countered by a rise in Springboard’s Central London “Back to the Office” benchmark – which tracks footfall in areas of Central London in close proximity to offices – whilst footfall in Central London as a whole declined. The gap in footfall from 2019 in Central London last week remained twice as large as in Outer London.
Insights & Marketing Director