Daily Footfall Benchmarks

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Week 35 2021 – w/c 29th August 2021

In what was the first week of the new school year for many, footfall declined marginally across UK retail destinations from the week before. However, it is an established trend for there to be a drop in activity in week 35, and the good news for retail is that the drop in activity was smaller than in the same week in 2019.  In addition, the gap in footfall from 2019 continued to reduce across all destinations, and last week was the third week out of the past four when the gap in footfall from 2019 was less than -20%.

The return home from staycations and the return to school for many students last week inevitably meant that the decline in activity in coastal towns was greater than in city centres or local high streets, although the boost in footfall from staycations meant that in coastal towns the gap from the 2019 footfall level was the most modest of any other type of town. At the same time, however, it appears the return of employees to offices is still yet to start in any significant degree, in cities outside of the capital although the gap in footfall from 2019 is smaller than in high streets generally, and nearly half that in Central London. 

Diane Wehrle
Marketing & Insights Director
Springboard Research

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Webinar: How UK bricks and mortar retail has performed since the reopening of non-essential retail on 12th April, the opening of indoor hospitality on 17th May, and the removal of all restrictions on 19th July

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Springboard Webinar

Springboard’s Marketing & Insights Director, Diane Wehrle, will take a closer look at how retail destinations and high streets have fared throughout the pandemic, the lessons learnt during this period, as well as footfall and retail trends since the lifting of all restrictions.

We will be joined by some exciting industry guests who will be sharing the trends they have experienced so far, and their expectations for retail performance for the rest of 2021 and the Christmas trading period.

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Date: 29th September 2021

Time: 14.00 (BST)