Daily Footfall Benchmarks
Benchmark your performance. Understand trends. Grow faster.
Week 35 2021 – w/c 29th August 2021
In what was the first week of the new school year for many, footfall declined marginally across UK retail destinations from the week before. However, it is an established trend for there to be a drop in activity in week 35, and the good news for retail is that the drop in activity was smaller than in the same week in 2019. In addition, the gap in footfall from 2019 continued to reduce across all destinations, and last week was the third week out of the past four when the gap in footfall from 2019 was less than -20%.
The return home from staycations and the return to school for many students last week inevitably meant that the decline in activity in coastal towns was greater than in city centres or local high streets, although the boost in footfall from staycations meant that in coastal towns the gap from the 2019 footfall level was the most modest of any other type of town. At the same time, however, it appears the return of employees to offices is still yet to start in any significant degree, in cities outside of the capital although the gap in footfall from 2019 is smaller than in high streets generally, and nearly half that in Central London.
Marketing & Insights Director
Webinar: How UK bricks and mortar retail has performed since the reopening of non-essential retail on 12th April, the opening of indoor hospitality on 17th May, and the removal of all restrictions on 19th July