Daily Footfall Benchmarks

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Week 27 2021 – w/c 4th July 2021

The Euros may have gripped the nation but the football failed to boost footfall last week, with only a very marginal rise from the week before.  Even on the two match days the change in footfall across UK retail destinations was unspectacular, with a drop from the previous week on Wednesday and a modest rise on Sunday.

The strongest result occurred on Saturday, possibly as a result of shoppers making trips in advance of Sunday, although high streets also fared well on Sunday.  Despite the overall result being flat on the week before, the gap from 2019 narrowed marginally, and footfall was still around a third higher than in the same week last year. In retail parks on Saturday footfall was actually higher than on the same day in 2019.

Diane Wehrle
Marketing & Insights Director
Springboard Research

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Webinar: How UK bricks and mortar retail has performed since the reopening of non-essential retail on 12th April, the opening of indoor hospitality on 17th May, and the first indication of the likely uplift to retail stores and destinations following the removal of all restrictions on 19th July

28 July 2021