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Springboard count accurately, even at height. Our Grand Central counters on 5th Avenue are in a pedestrian dense area with lots of retailers. One 12-month period showed a 25% increase in the number of pedestrians coming down 5th Ave.

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The question

Grand Central Partnership wanted to understand the levels of visitors, path of movement and retailer performance of the mid-town district in New York.

Our approach

Springboard was appointed by Grand Central Partnership (GCP) in 2010 to monitor the pedestrian counts and retailer performance of the mid-town district in New York.

GCP were a pathfinder in the US being the first downtown to implement automatic pedestrian monitoring and quickly grasped the benefits they delivered to their levy payers and stakeholders.

We installed eight counters that are strategically placed on different side streets so that GCP could get a good sense of what’s going on. In recent years Springboard has installed additional counters as a consequence of the evidenced benefits of the service and intelligence that the data delivers.

New York has over 800 businesses at ground level, and GCP review vacancy rates, retailers and business categories monthly to understand their retail landscape. Key recipients of the data are property owners, leasing agent and store operators. All of whom are represented on the board of the GCP.

The highest counting counters are on 5th Avenue as it is a very shopping heavy avenue and there are lots of retailers. One 12-month period showed a 25% increase in the number of pedestrians coming down 5th Ave. With information like this GCP are able to present businesses with factual data and growth potential of a location.

“Springboard’s state of art tech counts 24/7 and gives good idea of everything in the streets pedestrian-wise.”

Duane Roggendorff
Director of External Affairs, Grand Central Partnership

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