Let us connect you to the right person

Find Us

Milton Keynes

Libra House, Sunrise Parkway
Milton Keynes, Buckinghamshire
MK14 6PH

+44 845 359 2835



Springboard Research Inc.
75 State Street, First Floor,
Boston MA 02109

+1 646 453 7675


San Diego

Springboard Research Inc.
2829 Historic Decatur Road,
San Diego CA 92106

+1 646 453 7675


Springboard has been working with Downtown Santa Monica since 2016 to monitor visitor behavior within their busy retail district.


Our approach

Downtown Santa Monica has used visitor data from Springboard counters to encourage new businesses to its downtown through their choosesantamonica.com website.‚Äč

The challenges:

  • To understand visitor traffic and monitor trends in a dynamic urban environment.
  • To promote economic stability, growth and community life through targeted programming and events.
  • To provide data-driven reporting on program success to a diverse group of stakeholders.

Downtown Santa Monica provide footfall statistics such as yearly visitor volumes, annual percentage change and annual comparative performance using average visitor counts on any given day.

Santa Monica successfully operates a maintenance and hospitality Ambassador Programme to support an inviting and safe atmosphere in the downtown. The staff are positioned around the downtown to provide help and advice to visitors. The programme is funded in part by property owners in the district.

Springboard data helps to identify important metrics such as peak visitor times and locations, leading to more efficient distribution of resources.

Downtown Santa Monica continues to use Springboard data to facilitate strategic planning for future events and quantify the value of the downtown.


Read prev

A selection of case studies from our BIDs

Read next

Downtown Oklahoma City Partnership