What we do
We provide accurate, timely data. And we help you apply it profitably.
Measure
Our solutions measure customer activity, demographics and sentiment with unmatched accuracy. They enable you to benchmark your performance – nationally, regionally and locally.
What we do
The focus is clear: deliver accurate, consistent data so you can make informed decisions. From the volume of customers and vehicles, to demographic profile and audience sentiment – we deliver data with unrivalled precision.
How we do it
Track customer activity using Ped Counting and Vehicle Counting technology. Map movement and repeat visitors with Wi-Fi Tracking. Identify the success of stores through their Capture Rate, which compares internal and external ped count volumes. Profile your audience with Demographics. Track sales in a location with Perform Sales Analysis. Benchmark performance against market trends.
It’s the complete picture you need.
What you get
The ability to make informed decisions backed by the most accurate, immediate and insightful data. Select, add or rationalise locations. Plan and evaluate staffing, marketing, product launches and space allocation. Establish success immediately, through daily data delivered in meaningful and flexible formats that dovetail with your business requirements.
Insights
Understand your performance compared to wider trends – and identify potential opportunities. Our insights enable you to fully understand the data, empowering you to be more responsive in implementing actions that boost performance. Everything can be tailored to your precise needs, including dashboards and data feeds.
What we do
We focus on understanding. We deliver market benchmarks across the entire bricks and mortar landscape, recorded hourly, 24/7, and delivered daily.
How we do it
Our Benchmarking data lake comprises nearly a billion ped counts each month, gathered from over 4,500 individual counting points.
You can mine this powerful resource at a local, regional or national level. Data can be delivered on a stand-alone basis in a variety of formats. It can be part of your in-house reporting, or incorporated into our Reporting alongside customer and location data, with tailored breakdowns.
You can access your data through our online dashboard, get data live using our app, or have it sent to your own business intelligence system through an API.
What you get
In one word: insights. Gain the ability to carve up your data and interrogate it alongside wider market trends, providing the complete 360 degree perspective you need to gain a competitive edge.
