Webinar: The Resurgence of Retail and the importance of a unified commercial experience

23 April 2021

Springboard’s Insights Director, Diane Wehrle, joined Grosvenor on their webinar offering an unparalleled view of how and why consumer confidence is returning, and what consumers want from their visit to London.

Footfall in Central London has bounced back even faster than anticipated and more than ever before, customer appetite is focussed on experience. In this first The Conversation webinar of 2021, we will explore the premise and benefit of unified retail experiences, both in bricks and mortar and online. When experience is king, how can brands adapt to this changing consumer need, keep up with demand and stand out from competition?

The Conversation was chaired by Lorraine Candy, award-winning journalist and former Editor-in-Chief of Sunday Times Style, ELLE and Cosmopolitan. During the webinar, we heard from two lifestyle concept brands that have combined retail and hospitality in entirely innovative styles, Lee Whittle, Customer Experience Director from Browns in Mayfair, and Kylie Clark, Head of Japanese Experiences at Pantechnicon in Belgravia.