Using Place Data to Enhance Perceptions

Ask anyone what they think of their town, shopping center or the retailers they visit and they will all have an opinion, both positive and negative. Whether you are using data to dismiss negative views and perceptions or enhance the positive message being relayed, our Using Place Data to Enhance Perceptions Through Marketing & PR course will provide you with the tools you need to deliver that message.

The course aims to cover:

  • Employ storytelling techniques to improve the dissemination of Place data
  • What the UK media landscape looks like
  • Collate Place data to inform and design infographics, and create press releases
  • Summarise Place data for face to face interview situations, and improve the ability to defend conclusions
  • Understand the different communication styles and adapt delivery accordingly (TV, Radio, Press, Social, etc)
  • Collate Place data to create a communications plan which highlights the audience, best channels, and outcomes

This course along with all of Springboard Learning Academy courses is accredited by the Institute of Place Management and as such you will earn points demonstrating your continuing professional development (CPD).

Download the course overview

Due to the ongoing situation with Covid-19 we are developing an online version of this course that can be completed online. To register your interest please contact


Webinar: Understanding Today's Retail Landscape

Join our upcoming webinar as Diane Wehrle, Marketing & Insights Director, takes a deep dive into footfall performance across UK retail destinations throughout the first half of 2023. In this insightful session Diane will analyse the continuing effect on footfall and spend in retail destinations from hybrid working and the key economic challenge from rising interest rates and inflation.

Register Now