Wet weather fails to drown out demand for indoor dining as footfall increases post 5pm

Jun 4, 2021

  • Footfall in UK retail destinations increased by +4.1% from the week before between 5pm and 12am on the first day that indoor hospitality reopened.

 

  • Up to 5pm on Monday footfall across all retail destinations declined from the same day in the week before by -3%, but from 5pm onwards it rose by +4.1%

  • The clear winner on reopening day was high streets where footfall rose by +5.6% post 5pm ending +1.4% higher than the Monday before

 

  • East Midlands, North and Yorkshire, the South West, Wales and the West Midlands all recorded increases in footfall post 5pm of more than +10% and in three regions rises were in excess of +20%.

 

The first day of the reopening of indoor hospitality highlighted consumers’ desire, even in the rain, to return to inside dining. However, it seems that the first wave in demand for indoor dining, and the positive impact on footfall in UK retail destinations, is being felt during the evening rather than during day time hours.

On the first day of reopening on Monday, footfall increased by +4.1% from the week before between 5pm and 12am whilst declining by -3% before 5pm. As a consequence, over the 24 hours footfall was just -0.2% lower than on the previous Monday.

Of the three destination types, the clear winner was high streets where, from a drop of -1.6% pre 5pm, footfall rose by +5.6% post 5pm ending +1.4% higher than the Monday before.

In contrast with the rest of the UK, in Central London footfall was stronger before 5pm than in the evening (+1.3% up to 5pm and -2.8% from 5pm onwards), whilst in regional cities outside of London the reverse was true with a huge rise in footfall in the evening of +22.4%. This pattern of activity also occurred in tourist led towns (coastal and historic towns) and also in market towns, all of which are easy to reach for residents who live nearby.

On a geographic basis, the East Midlands, North and Yorkshire, the South West, Wales and the West Midlands all recorded increases in footfall post 5pm of more than +10% and in three regions rises were in excess of +20%.

 

Diane Wehrle, Insights Director at Springboard commented: Heavy rain showers acted as somewhat of a dampener on the first day that indoor hospitality reopened up until 5pm. Rather than seeing increases in footfall from last Monday, by 3pm footfall across all UK retail destinations was -2.8% lower than on Monday last week.

However, as the day led in to the evening large parts of the country saw a significant increase in footfall after 5pm underlining the considerable demand for indoor dining. The highlight was that in regional cities and tourist towns footfall increased by as much as 20.2% in some areas of the UK. Greater London was perhaps hardest hit of any destination, with a drop in footfall of -4.4% yesterday in comparison with Monday last week.