Technology for retail intelligence and shopper analytics
Quickly make informed decisions that build business
Leverage all data to better understand customers and maximize opportunities for revenue growth. Evaluate traffic and key points of customer engagement within all environments. Overlay on to primary data, SB’s geographic and typology benchmarks to establish the wider external context and its influence on store or destination performance.
AI counting
Using the latest visual-based technology, this AI solution has been trained via hundreds of thousands of images to accurately count and classify all types of traffic, including people, bicycles and even fast-moving vehicles.
AI vehicle classification
Our AI vehicle classification solution monitors vehicle flow, counts and classification on public roads and highways — even at fast highway speeds — to understand vehicles and their movements in and near your location.
AI vehicle classification
Our AI vehicle classification solution monitors vehicle flow, counts and classification on public roads and highways — even at fast highway speeds — to understand vehicles and their movements in and near your location.
Smart CCTV security solution
Our reliable and proven AI technology identifies moving objects and alerts a central CCTV security camera (either Springboard or client-provided). This central camera auto-tracks any object (human or vehicle) and records movement. It makes the most of autonomous operation and custom zoom ratios for foot traffic and Automatic Number Plate Recognition (ANPR) for all vehicle traffic.
Demographics and Sentiment
Demographics and Sentiment
Our solution establishes the profile of visitors to a store or destination, identifies visitors’ age, gender, sentiment and even staff engagement, as well as repeat visitors and journey mapping. An anonymized image is captured and eliminated within one second, generating an instantaneous digital signature based on a set of facial vectors.
Wi-Fi tracking
Mapping customer journeys through destinations or stores, this complements our visual-based technologies and is fully anonymized. Wi-fi monitors customer movement continuously, delivering full journey analysis, dwell time, and heat mapping.
GDPR and CCPA compliance
All of our solutions are CCPA / GDPR compliant, in accordance with ISO27001 and data protection policies. For more information on our GDPR and CCPA compliance, please see our privacy policy.
GDPR and CCPA compliance
All of our solutions are CCPA / GDPR compliant, in accordance with ISO27001 and data protection policies. For more information on our GDPR and CCPA compliance, please see our privacy policy.
We’re renowned for our innovative technology, tailored solutions, and data accuracy that delivers a real understanding of store and destination performance. Request your free demo today, and we’ll show you how to put the power of Springboard to work for you.
Springboard’s annual review looks back at the performance of US downtowns and retail destinations throughout 2022, encompassing key trends in pedestrian traffic, store sales, consumer confidence and online shopping.