“We have always talked about ‘Conversion’ even when we couldn’t really measure it. Now we can it is one of our most important measures. As you’ll know, in retail – once you introduce a new metric and talk about it all the time it should go up (which it has).”

"We knew about Springboard’s unrivalled grip of the national footfall picture - this most valuable piece of knowledge for any retailer with a wide portfolio of bricks and mortar outlets. However, we hadn’t appreciated how they are able to both enrich this raw data with a breadth of retail perspective and to provide us with the most granular of store level, hour by hour minute by minute, insight. Insight that is enabling better decision-making across store operations, trade promotional planning, marketing, and financial planning. All delivered by a proactive and highly responsive and agile team that has developed a front end that is widely used and has become in these testing times, a vital link with our stores".

"We wanted to be clever with our data and having started out online we had grown into the habit of being data-driven. I use the Springboard Analyser to look at trends on a regular basis, identify any issues within our stores, and can drill down to the detail to understand what’s going on. This approach has led to great results for the business."