Springboard 2020 Traffic Review
Springboard reviews the year that was 2020 using six periods that are defined by Covid events.
The review highlights key trends in each of the three destination types (high streets, retail parks and shopping centres) and looks at the performance of retail encompassing trends in footfall, store sales, capture rates and consumer confidence from January – December 2020 within the six key time periods:
2. Lockdown 1
3. Retail & Hospitality reopening
4. Lockdown 2
5. Tiered Reopening
Springboard’s data and insights are used by leading media publications such as Sky, BBC and CNBC and the ONS tracking the impact of Covid-19 on retail performance, and this report will guide you through the key events as they unfolded.
Springboard hosted an exclusive webinar walking through the review and its key insights, as well as features from some special guests. The expert team of panellists included:
Diane Wehrle | Marketing & Insights Director | Springboard Research
Diane is regarded as one of the leading experts on retail and retail destinations, named as one of the world’s top retail influencers in both 2018 and 2019. With an unparalleled knowledge and expertise in understanding current and emerging retail issues and consumer trends, Diane is a regular commentator on the performance of retail for national broadcast and print media, appearing regularly on BBC and Sky News. She specialises in delivering intelligence and insights on both current retail performance and long term retail trends to retailers, hospitality occupiers, landlords, investors and place managers.
Dominic Allport | Insights Director & Head of UK Foodservice | The NPD Group
The world’s leading brands rely on The NPD Group to help them get the right products in the right places for the right people. They are a leading source for insights on trends, performance indicators, and market sizing in more than 20 industries – with long-standing expertise in hospitality/foodservice. Dominic has more than two decades working in insights, market research and property consultancy. He leads on much of the thought leadership within the company’s European Foodservice practice and has had regular input into business and locational strategy development, providing a wide variety of clients with value-added insight and consultancy. Regularly providing market insights and analysis to broadcast and print media, Dominic will be discussing the impact of Covid on the hospitality industry and the trends we have seen emerge.
Sophie McCrow | Strategy & Insights Director | Four Communications
Sophie heads up the team behind Mapper360®, Four’s proprietary suite of smart insight capabilities. Four create content-rich campaigns which drive footfall and spend, backed up by real-time insights through Mapper360®. for some of the UK’s biggest shopping centres, high streets, town centres. With 10 years’ experience working with property, retail and destination clients, Sophie is known for her creative approach to using data to build communications strategies. Using trends analysis and real-time social and digital data from Mapper360®, Four will examine how retail and fashion customers are radically changing in the face of a new post-pandemic, climate-focussed world.