Store foot traffic and customer demographics


Create new opportunities for growth in hospitality outlets and venues

Driving up performance through understanding customer volumes and movement, queues, dwell time and market share in a location – spanning QSR, eat-in dining and stadiums/arenas

dwell time

All MRI Springboard solutions include:

customer sentiment tracking

Real-time analytics

Your data by year, month, week, day or hour, or as it happens — all at the touch of a button

store capture rate

> 98% accuracy

AI and human validation to provide outstanding accuracy you can trust

zonal analysis

99.9% uptime

We guarantee continuous and seamless delivery of your data around the clock

customer demographics

Flexible integration

Integrate our RESTful API into your existing BI platform or use MRI Springboard’s Analyser to combine your BI into custom dashboards

store foot traffic

Privacy assured

Aall video is processed for analytics whilst remaining compliant with relevant privacy laws, and alerts can be pixelated and anonymized

Latest Benchmarks

We help you benchmark your performance, understand trends, and quickly make well-informed decisions to succeed in the ever-changing retail landscape.

Latest Insights

We track foot traffic, benchmarks, trends, and analysis on three continents and develop insights to help you understand what's happening today and what's coming next.


We’ve completed installation with Springboard at seven shopping centers and are in process on four additional centers. The team has been flexible, responsive, and easy to interact with. The company offers reliable technology (much more so than our prior vendor), delivers high data accuracy, a user-friendly website, and continues to roll out new products to enhance our experience. We look forward to doing more business with them in the future!”

Sara Crockett
Director, Analysis & Insight

"Of the many hundreds of technology partners that we have worked with at rue21, Springboard is one of the very best. It has been a tremendous partnership, and one that has provided an incredible amount of business value."

Dr. Mark Chrystal
Chief Analytics Officer

Webinar: Navigating the shift in pedestrian traffic trends, consumer behavior and economic pressures

The session will cover key pedestrian traffic and market trends since the start of 2023 and over key holidays including insights on downtown performance across Memorial Day weekend.

Marketing and Insights Director, Diane Wehrle, will be joined by industry guests who will reflect on how their destinations have performed so far this year, the challenges they are navigating and their outlook for the remainder of 2023.

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