“We can give you exact traffic information for when you want to do your event, the time of the day, the day of the week, the week of the month, the month of the year, the seasons; and we were never able to do that before."

“It’s been a great way for [the retailers] to know what’s happening at their front door and in their districts. They can take that information and adjust their store hours, or determine when they want to use special offers - so it’s been a really great resource for our business owners, and that was the original intent. In the future, we may add more counters, to other areas.”

“We chose Springboard over other suppliers because of the advanced technology, counting accuracy, and the team understood what we were trying to accomplish.” The value of Springboard continues to get richer the longer you’re with [them]. The first year of data is how it’s working on the street, but second-year data you can see at the time how it’s working YoY."