Retail data analytics and store performance metrics

Comprehensive understanding of every visitor, sale, and retail interaction in your area

Deep insights about pedestrian and vehicle counts and movement, individual area performance, demographics, individual store traffic, sales, and other key indicators of the area’s success.


Case Study:

 Chicago Loop Alliance

“Springboard’s counting and reporting, and customer service is fantastic. But we find it becomes richer every year as we are able to compare 2021 with a pandemic year, and also with 2019; new stores open, new restaurants open, new hotels open, and we can see progress.”

Michael Edwards, President & CEO

retail data analytics

All Springboard solutions include:

pedestrian traffic

Real-time analytics

Your data by year, month, week, day or hour, or as it happens — all at the touch of a button

store performance metrics

> 98% accuracy

AI and human validation to provide outstanding accuracy you can trust

shopper analytics downtowns

99.9% uptime

We guarantee continuous and seamless delivery of your data around the clock

retail data analytics

Flexible integration

Integrate our RESTful API into your existing BI platform or use the Springboard Analyser to combine your BI into custom dashboards

vehicle traffic retail

Privacy assured

Fully CCPA and GDPR compliant, all video is processed for analytics and alerts can be pixelated and anonymized

Latest Benchmarks

We help you benchmark your performance, understand trends, and quickly make well-informed decisions to succeed in the ever-changing retail landscape.

Latest Insights

We track foot traffic, benchmarks, trends, and analysis on three continents and develop insights to help you understand what's happening today and what's coming next.


“We can give you exact traffic information for when you want to do your event, the time of the day, the day of the week, the week of the month, the month of the year, the seasons; and we were never able to do that before."

Ellen Goldstein
Vice President of policy planning and design
Time Square Alliance

“It’s been a great way for [the retailers] to know what’s happening at their front door and in their districts. They can take that information and adjust their store hours, or determine when they want to use special offers - so it’s been a really great resource for our business owners, and that was the original intent. In the future, we may add more counters, to other areas.”

Mallory O’Neill
Director of District Management
Downtown Oklahoma

“We chose Springboard over other suppliers because of the advanced technology, counting accuracy, and the team understood what we were trying to accomplish.” The value of Springboard continues to get richer the longer you’re with [them]. The first year of data is how it’s working on the street, but second-year data you can see at the time how it’s working YoY."

Michael Edwards
President & CEO
Chicago Loop Alliance

Webinar On Demand: US Annual Pedestrian Traffic Review 2022

Springboard’s annual review looks back at the performance of US downtowns and retail destinations throughout 2022, encompassing key trends in pedestrian traffic, store sales, consumer confidence and online shopping.

Marketing & Insights Director, Diane Wehrle, took a closer look at these key trends alongside the impact on pedestrian traffic due to hybrid working and the economic factors driving consumer activity.

Watch Replay