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Mann Report Profile: Diane Wehrle, Marketing & Insights Director

Mann Report Profile: Diane Wehrle, Marketing & Insights Director

As featured in July's issue of Mann ReportDiane Wehrle is a founding director of Springboard, a provider of retail data analytics, retail traffic counting, and customer sentiment tracking for brands, shopping centers, and downtowns worldwide. Wehrle is regarded as a...
Using Capture Rate to drive retail performance

Using Capture Rate to drive retail performance

We know what Capture Rates are, but how can they be used to deliver a positive ROI? And why can’t we solely rely on footfall data?   Footfall data is key to understanding how bricks and mortar destinations perform - in virtually all locations the more customers...
What’s the right retail analytics solution for your business?

What’s the right retail analytics solution for your business?

A blog by Gary Purbrick, Springboard's Chief Operations Officer Retail Analytics is defined as the technology that brands, and retailers leverage to increase the likelihood of an initial and repeat purchase. These solutions improve the customer experience, increase...