About Springboard Research

 

Retail intelligence and shopper analytics

Springboard is the leading provider of retail data analytics, retail traffic counting, and customer sentiment tracking for leading brands, shopping centers, and downtowns worldwide. Springboard data analytics deliver clear insights that enable clients to act with speed and confidence to enhance their shopper experience, maintain their brand value and increase their revenues.

We are known for the accuracy of our data analytics, the quality of our reporting, our insights on retail, our innovative technology and tailored solutions.

Teamwork

We understand the complexity of retail environments and businesses, and the need for everyone to play their part. We are team players and roll our sleeves up to get the job done. We believe in the value of relationships, great communication, and having some fun alongside our daily hard work.

Collaboration

Diversity of thinking and ideas is the best way to resolve issues and achieve successful outcomes. We value a round-table approach when it comes to working with knowledge and technology partners to drive results. There are no egos allowed – we recognize great ideas regardless of where they come from or the title attached to that contributor.

Creativity

We love to be trusted to tackle something and just “figure it out”. We enjoy the analytical and technological puzzles that our clients set us every day; ingenuity and persistence are key to our innovation.

Quality

Our reputation is built on precision and quality and we will settle for nothing less. Ever.

Integrity

The world of retail presents many twists and turns and can at times be turbulent — it’s a competitive environment always, and that’s only been heightened by the pandemic. Regardless of how tough it gets, trust is our hallmark, reliability is our promise and we honor our commitments. Always. We’ll never let anyone down on your team...or ours.

Precision

We are in the knowledge business and our data fuels important commercial decisions — close is not close enough.

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We’ve completed installation with Springboard at seven shopping centers and are in process on four additional centers. The team has been flexible, responsive, and easy to interact with. The company offers reliable technology (much more so than our prior vendor), delivers high data accuracy, a user-friendly website, and continues to roll out new products to enhance our experience. We look forward to doing more business with them in the future!”

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Sara Crockett
Director, Analysis & Insight
Westfields
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"Of the many hundreds of technology partners that we have worked with at rue21, Springboard is one of the very best. It has been a tremendous partnership, and one that has provided an incredible amount of business value."

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Dr. Mark Chrystal
Chief Analytics Officer
rue21
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“We can give you exact traffic information for when you want to do your event, the time of the day, the day of the week, the week of the month, the month of the year, the seasons; and we were never able to do that before."

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Ellen Goldstein
Vice President of policy planning and design
Time Square Alliance
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“It’s been a great way for [the retailers] to know what’s happening at their front door and in their districts. They can take that information and adjust their store hours, or determine when they want to use special offers - so it’s been a really great resource for our business owners, and that was the original intent. In the future, we may add more counters, to other areas.”

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Mallory O’Neill
Director of District Management
Downtown Oklahoma
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“We chose Springboard over other suppliers because of the advanced technology, counting accuracy, and the team understood what we were trying to accomplish.” The value of Springboard continues to get richer the longer you’re with [them]. The first year of data is how it’s working on the street, but second-year data you can see at the time how it’s working YoY."

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Michael Edwards
President & CEO
Chicago Loop Alliance
Retail Data Analytics

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Webinar On Demand: US Annual Pedestrian Traffic Review 2022

Springboard’s annual review looks back at the performance of US downtowns and retail destinations throughout 2022, encompassing key trends in pedestrian traffic, store sales, consumer confidence and online shopping.

Marketing & Insights Director, Diane Wehrle, took a closer look at these key trends alongside the impact on pedestrian traffic due to hybrid working and the economic factors driving consumer activity.

Watch Replay