About MRI Springboard


Retail intelligence and shopper analytics

MRI Springboard is the leading provider of retail data analytics, retail traffic counting, and customer sentiment tracking for leading brands, shopping centers, and downtowns worldwide. MRI Springboard’s data analytics deliver clear insights that enable clients to act with speed and confidence to enhance their shopper experience, maintain their brand value and increase their revenues.

We are known for the accuracy of our data analytics, the quality of our reporting, our insights on retail, our innovative technology and tailored solutions.


We understand the complexity of retail environments and businesses, and the need for everyone to play their part. We are team players and roll our sleeves up to get the job done. We believe in the value of relationships, great communication, and having some fun alongside our daily hard work.


Diversity of thinking and ideas is the best way to resolve issues and achieve successful outcomes. We value a round-table approach when it comes to working with knowledge and technology partners to drive results. There are no egos allowed – we recognize great ideas regardless of where they come from or the title attached to that contributor.


We love to be trusted to tackle something and just “figure it out”. We enjoy the analytical and technological puzzles that our clients set us every day; ingenuity and persistence are key to our innovation.


Our reputation is built on precision and quality and we will settle for nothing less. Ever.


The world of retail presents many twists and turns and can at times be turbulent — it’s a competitive environment always, and that’s only been heightened by the pandemic. Regardless of how tough it gets, trust is our hallmark, reliability is our promise and we honor our commitments. Always. We’ll never let anyone down on your team...or ours.


We are in the knowledge business and our data fuels important commercial decisions — close is not close enough.


We’ve completed installation with Springboard at seven shopping centers and are in process on four additional centers. The team has been flexible, responsive, and easy to interact with. The company offers reliable technology (much more so than our prior vendor), delivers high data accuracy, a user-friendly website, and continues to roll out new products to enhance our experience. We look forward to doing more business with them in the future!”

Sara Crockett
Director, Analysis & Insight

"Of the many hundreds of technology partners that we have worked with at rue21, Springboard is one of the very best. It has been a tremendous partnership, and one that has provided an incredible amount of business value."

Dr. Mark Chrystal
Chief Analytics Officer

“We can give you exact traffic information for when you want to do your event, the time of the day, the day of the week, the week of the month, the month of the year, the seasons; and we were never able to do that before."

Ellen Goldstein
Vice President of policy planning and design
Time Square Alliance

“It’s been a great way for [the retailers] to know what’s happening at their front door and in their districts. They can take that information and adjust their store hours, or determine when they want to use special offers - so it’s been a really great resource for our business owners, and that was the original intent. In the future, we may add more counters, to other areas.”

Mallory O’Neill
Director of District Management
Downtown Oklahoma

“We chose Springboard over other suppliers because of the advanced technology, counting accuracy, and the team understood what we were trying to accomplish.” The value of Springboard continues to get richer the longer you’re with [them]. The first year of data is how it’s working on the street, but second-year data you can see at the time how it’s working YoY."

Michael Edwards
President & CEO
Chicago Loop Alliance
Retail Data Analytics



Book a demo to see how shopper insights will grow your business


Webinar: Navigating the shift in pedestrian traffic trends, consumer behavior and economic pressures

The session will cover key pedestrian traffic and market trends since the start of 2023 and over key holidays including insights on downtown performance across Memorial Day weekend.

Marketing and Insights Director, Diane Wehrle, will be joined by industry guests who will reflect on how their destinations have performed so far this year, the challenges they are navigating and their outlook for the remainder of 2023.

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