About MRI Springboard

Retail intelligence and shopper analytics

MRI Springboard is the leading provider of retail data analytics, retail traffic counting, and customer sentiment tracking for leading brands, shopping centers, and downtowns worldwide. MRI Springboard’s data analytics deliver clear insights that enable clients to act with speed and confidence to enhance their shopper experience, maintain their brand value and increase their revenues.

We are known for the accuracy of our data analytics, the quality of our reporting, our insights on retail, our innovative technology and tailored solutions.

Teamwork

We understand the complexity of retail environments and businesses, and the need for everyone to play their part. We are team players and roll our sleeves up to get the job done. We believe in the value of relationships, great communication, and having some fun alongside our daily hard work.

Collaboration

Diversity of thinking and ideas is the best way to resolve issues and achieve successful outcomes. We value a round-table approach when it comes to working with knowledge and technology partners to drive results. There are no egos allowed – we recognize great ideas regardless of where they come from or the title attached to that contributor.

Creativity

We love to be trusted to tackle something and just “figure it out”. We enjoy the analytical and technological puzzles that our clients set us every day; ingenuity and persistence are key to our innovation.

Quality

Our reputation is built on precision and quality and we will settle for nothing less. Ever.

Integrity

The world of retail presents many twists and turns and can at times be turbulent — it’s a competitive environment always, and that’s only been heightened by the pandemic. Regardless of how tough it gets, trust is our hallmark, reliability is our promise and we honor our commitments. Always. We’ll never let anyone down on your team...or ours.

Precision

We are in the knowledge business and our data fuels important commercial decisions — close is not close enough.

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We’ve completed installation with Springboard at seven shopping centers and are in process on four additional centers. The team has been flexible, responsive, and easy to interact with. The company offers reliable technology (much more so than our prior vendor), delivers high data accuracy, a user-friendly website, and continues to roll out new products to enhance our experience. We look forward to doing more business with them in the future!”

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Sara Crockett

Director, Analysis & Insight

Westfields

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"Of the many hundreds of technology partners that we have worked with at rue21, Springboard is one of the very best. It has been a tremendous partnership, and one that has provided an incredible amount of business value."

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Dr. Mark Chrystal

Chief Analytics Officer

rue21

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“We can give you exact traffic information for when you want to do your event, the time of the day, the day of the week, the week of the month, the month of the year, the seasons; and we were never able to do that before."

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Ellen Goldstein

Vice President of policy planning and design

Time Square Alliance

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“It’s been a great way for [the retailers] to know what’s happening at their front door and in their districts. They can take that information and adjust their store hours, or determine when they want to use special offers - so it’s been a really great resource for our business owners, and that was the original intent. In the future, we may add more counters, to other areas.”

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Mallory O’Neill

Director of District Management

Downtown Oklahoma

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“We chose Springboard over other suppliers because of the advanced technology, counting accuracy, and the team understood what we were trying to accomplish.” The value of Springboard continues to get richer the longer you’re with [them]. The first year of data is how it’s working on the street, but second-year data you can see at the time how it’s working YoY."

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Michael Edwards

President & CEO

Chicago Loop Alliance

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