Black Friday and the weekend that follows will do very little to help the beleaguered high street. Footfall is anticipated to drop by -3.7% YOY compared to Black Friday 2017 and by -2.7% over the weekend as a whole. This follows a decline in footfall on Black Friday 2017 of -3.6%, and -1.1% over weekend, revealing the UK’s appetite for this pre-Christmas spending spree may be wavering.
“Whatever happens on Black Friday, our data over the past few years has established that it brings Christmas spending forward. This creates a magnet of spending activity at the beginning the peak trading period which then suppresses spending until the final week before Christmas, when consumers take advantage of last minute deals that are likely to be introduced by retailers to drive sales in what is a highly challenging trading climate.” Diane Wehrle, Marketing & Insights Director at Springboard
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