27 NOV 18

Black Friday Overview 2018


Footfall declined on Black Friday compared with Black Friday in 2017, dropping by -5.7%.  This decline occurred despite a rise over the week from the previous Friday of +8.6%.

Springboard forecast a drop in footfall of -3.7% and the decline in high streets was virtually in line with this at -4%.  However, more significant falls in footfall in retail parks (-5.3%) and shopping centres (-8.3%) that drove the overall result down further.

The event is clearly an online one, and according to IMRG online spending rose by +7.3% on Black Friday which was lower than their forecast rise of +13.2%.  Barclaycard also reported an increase in transactions, albeit a more modest one at +10%, but said that spending had in fact declined by 12% which dovetails with a drop in footfall. 

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