Footfall declined on Black Friday compared with Black Friday in 2017, dropping by -5.7%. This decline occurred despite a rise over the week from the previous Friday of +8.6%.
Springboard forecast a drop in footfall of -3.7% and the decline in high streets was virtually in line with this at -4%. However, more significant falls in footfall in retail parks (-5.3%) and shopping centres (-8.3%) that drove the overall result down further.
The event is clearly an online one, and according to IMRG online spending rose by +7.3% on Black Friday which was lower than their forecast rise of +13.2%. Barclaycard also reported an increase in transactions, albeit a more modest one at +10%, but said that spending had in fact declined by 12% which dovetails with a drop in footfall.