Springboard's technology monitors the Capture Rate of your stores. Capture rate is the proportion of footfall / pedestrians in your location that actually enters the store. It represents the store's market share and establishes whether the store is performing to the potential of its location.
We compare your store to your location, to the region and the national benchmark and assess whether the location will deliver your sales targets. Your store could be in the wrong place.
Benefits of monitoring capture rate