Capture Rate

Springboard's technology monitors the Capture Rate of your stores. Capture rate is the proportion of footfall / pedestrians in your location that actually enters the store. It represents the store's market share and establishes whether the store is performing to the potential of its location.

We compare your store to your location, to the region and the national benchmark and assess whether the location will deliver your sales targets. Your store could be in the wrong place.

Benefits of monitoring capture rate

  • Correlate performance increase/decline with traffic volume past the store
  • Become more reactive to changes in traffic volumes outside a store
  • Understand which store changes are attracting more visitors from the surrounding location
  • Assess whether your location will deliver sales targets due to the potential customer base available
  • Discover the effectiveness of your window display campaigns