Springboard’s Wi-Fi tracking service provides an affordable and scalable solution to understanding new vs repeat visits, dwell time and visitor flow around locations.

Reveal visitors most popular route and what the variations in movement are from the weekend and weekdays.

Benefits of Wi-Fi Tracking:

  • Monitor how long customers are in a location
  • Determine the most popular route for visitors and help position displays and events
  • Evaluate how long customers stay in an area and compare length of time with money spent
  • Assess visitor behaviour
  • Determine popular zones to place promotional items for maximum effectiveness
  • Queue busting and staff resource allocation 

Combine Springboard’s Wi-Fi tracking with demographic, footfall, sales collection and benchmarking solutions to reveal the entire customer journey, illuminating the entire data set.