Vehicle Counting

Our technology enables us to accurately count vehicles in any type of environment from roadways to parking lots.

A small counting device is mounted on either a building or lighting column, a virtual zone is defined and vehicles that travel through the zone are recorded. Vehicle numbers are recorded using the very latest counting software based on “target specific tracking”. The TST method of collection is calibrated on installation and subject to daily validation as well as regular on site additional validation. 

Our role is to provide our clients with accurate, analysed counts and to work in partnership with you to gain insightful understanding of the performance of your locations.

 Click to see how our technology works.

Performance insights are delivered via:  

  • Online daily reporting on Springboard Analyser
  • Weekly footfall report
  • Monthly Benchmarking report
  • Live Counting
  • Data Feed

Click to find out more about our reporting 

Benefits of automated counting

  • Understand the busyness of a location and the impact of traffic on the location
  • Communicate to stakeholders the performance of your location by hour, day, week, month and year
  • Identify the success of development
  • Understand the impact and potential of marketing initiatives
  • Attract retailers by demonstrating the success of your location
  • Demonstrate the performance of your night time economy
  • Deploy resource plans and models for the operation and running of the location
  • How these metrics were affected by events and weather