Ground breaking research identifies that high streets have different “signatures” based on how they are used by visitors. Implementing strategies for a town based on its signature protects a town from loss of footfall.
Springboard has led a ground breaking two year project to future proof town centres, backed by £1 million funding from Innovate, the government’s Innovation Agency. The purpose of the project is to better understand how town centres are used, in order to maximise their trading potential and to co-exist profitably with online retailing and thrive in the age of the internet.
This report highlights the 4 signature towns identified from the research and their key attributes.