Springboard’s footfall data has been officially adopted as a key economic indicator by the Office for National Statistics (ONS).
The ONS report “Coronavirus and the latest indicators for the UK economy and society” released on 2nd July 2020, highlighted key economic indicators and the economic impact on society from COVID-19. Springboard’s footfall data featured in both the “main points” and in a “footfall” section of the report.
Diane Wehrle, Marketing and Insights Director at Springboard said “We are delighted that our data is being used by the ONS to better understand people’s behaviour and the economic impact of COVID-19. We are in a unprecedented situation and we are a firm believer in the value of referencing robust data on customer activity if we are to be able to implement appropriate strategies for recovery.”
The report highlights footfall data from the day that shops re-opened in England on 15th June, when footfall in shopping destinations increased significantly.
Alongside footfall data the report from the ONS also features data and insights into business impact of the coronavirus, social impacts of the coronavirus on Great Britain, online job adverts, online price change for high-demand products (HDPs), Energy Performance Certificates, shipping and Universal Credit.
Keep up-to-date with the full report on the ONS website.