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Fresh consumer intelligence
Enhance mall success with Capture Rates
We know that measuring visitors into a mall is critical – this is the customer pool from which stores draw their trade – but for a mall to maximise sales, stores located within the mall need to capitalize on this and successfully attract customers through their doors.
10 September 2019
Using Capture Rate to drive retail performance
We know what Capture Rates are, but how can they be used to deliver a positive ROI? And why can’t we solely rely on pedestrian counting data?
5 September 2019
Capture Rate - what is it?
The issue raised most frequently with us by our retailer clients is whether sales in their bricks and mortar stores are as good as they could be.
Valuable insights can be gained from tracking store sales against market performance, which is why Springboard’s UK pedestrian count data has been so widely adopted by the industry, media, academia and the government. With a correlation of 78% between store sales and pedestrian counts in UK retail destinations, there is no denying that pedestrian traffic is a key contributor to store success.
6 August 2019