Fresh consumer intelligence

The overriding threat for retailers in 2021 is long term store closures due to ongoing coronavirus restrictions; some notable retailers have already ceased to trade both in the UK and the US and there will undoubtedly be more of these cases and also the closure of smaller stores that are just not able to withstand long term closure.

We know that measuring visitors into a mall is critical – this is the customer pool from which stores draw their trade – but for a mall to maximise sales, stores located within the mall need to capitalize on this and successfully attract customers through their doors.

We know what Capture Rates are, but how can they be used to deliver a positive ROI? And why can’t we solely rely on pedestrian counting data?

The issue raised most frequently with us by our retailer clients is whether sales in their bricks and mortar stores are as good as they could be.

Valuable insights can be gained from tracking store sales against market performance, which is why Springboard’s UK pedestrian count data has been so widely adopted by the industry, media, academia and the government. With a correlation of 78% between store sales and pedestrian counts in UK retail destinations, there is no denying that pedestrian traffic is a key contributor to store success.

Retail stores are allowed to reopen from Monday and the question on everyone’s lips is what is likely to happen in terms of footfall. Are people going to shop?

A recent article from CRETECH suggests that “mixed-use is the beacon of hope for an industry prone to doom and gloom.”

How do visitors move throughout your location?

The future of landlords and retailers is interlacing in 2019 - discover why.

Diane Wehrle presents at Canterbury BID Annual General Meeting, 22nd May 2019.