Fresh consumer intelligence

Springboard Learning Academy Manager, Simon Benbow, explains how to calculate percentage change for your week on week (WOW) and year on year (YOY) change.

The ONS/BRC Calendar, explained.

Learn about our reporting structure and why we use a 4, 4, 5-week structure.

We know that measuring visitors into a mall is critical – this is the customer pool from which stores draw their trade – but for a mall to maximise sales, stores located within the mall need to capitalize on this and successfully attract customers through their doors.

We know what Capture Rates are, but how can they be used to deliver a positive ROI? And why can’t we solely rely on pedestrian counting data?

It only seems like yesterday that we sat down within Springboard and explored the possibility of creating a new division. Our aim - to deliver courses to clients and non-clients around place data. We’ve come a long way since that idea was a mere vision of our CEO, Steve Booth, and nine months later, in March 2019, we officially launched the Springboard Learning Academy.

A recent article from CRETECH suggests that “mixed-use is the beacon of hope for an industry prone to doom and gloom.”

The issue raised most frequently with us by our retailer clients is whether sales in their bricks and mortar stores are as good as they could be.

Valuable insights can be gained from tracking store sales against market performance, which is why Springboard’s UK pedestrian count data has been so widely adopted by the industry, media, academia and the government. With a correlation of 78% between store sales and pedestrian counts in UK retail destinations, there is no denying that pedestrian traffic is a key contributor to store success.

How do visitors move throughout your location?

The future of landlords and retailers is interlacing in 2019 - discover why.