Fresh consumer intelligence

This exclusive 'Eating out – Ways to grow in a low-growth world' report examines the trends in bricks and mortar retail, and the shift in consumer activity within the eating out industry.

We know that measuring visitors into a mall is critical – this is the customer pool from which stores draw their trade – but for a mall to maximise sales, stores located within the mall need to capitalize on this and successfully attract customers through their doors.

We know what Capture Rates are, but how can they be used to deliver a positive ROI? And why can’t we solely rely on pedestrian counting data?

It only seems like yesterday that we sat down within Springboard and explored the possibility of creating a new division. Our aim - to deliver courses to clients and non-clients around place data. We’ve come a long way since that idea was a mere vision of our CEO, Steve Booth, and nine months later, in March 2019, we officially launched the Springboard Learning Academy.