Maidenhead

MRI’s footfall analytics data showed which events are likely to attract more visitors into the town and which weren’t as popular. As a direct result of Maidenhead having access to footfall data, it now runs some events on Sundays.

The question

Maidenhead wanted to measure the success of town events and propose new developments gathered using footfall counters throughout its town centre, and provide data to justify changes.

The challenges:

• What does the impact of an event have on town centre footfall?
• What time(s) of day and week are best suited for events?
• What does footfall within the town centre look like?

Our approach

Footfall data enabled Maidenhead to measure the success of town events and developments before, during and after they were implemented.

Events such as the annual ‘Art on the Street’ market – held on the High Street – doubled the typical Saturday footfall figures, and provided Maidenhead with solid data to monitor the success of marketing and events.

Maidenhead was able to test and monitor the attraction of Saturday and Sunday events on visitor numbers and advise retailers of popular seasonal opening hours to maximise their sales performance.

The footfall data showed which events are likely to attract more visitors into the town such and which weren’t as popular. As a direct result of Maidenhead having access to footfall data they have started to run events on Sundays. Alongside this the data was also used to challenge a decision to introduce Sunday parking charges in the town.

Maidenhead discovered that its businesses also benefitted from the footfall data provided by MRI Software. The figures support the case for late night opening hours and have had an influence around seasonal and Christmas trading periods.