Let us connect you to the right person

Find Us

Milton Keynes

Libra House, Sunrise Parkway
Milton Keynes, Buckinghamshire
MK14 6PH

+44 845 359 2835

Directions

Boston

Springboard Research Inc.
75 State Street, First Floor,
Boston MA 02109

+1 646 453 7675

Directions

San Diego

Springboard Research Inc.
2829 Historic Decatur Road,
San Diego CA 92106

+1 646 453 7675

Directions

Unwrapping Christmas 2020 Report L

Springboard together with retail destination specialists AL Marketing have partnered to provide an in-depth assessment of shopper viewpoints in the run up to Christmas during the pandemic. The nationwide consumer survey was carried out between 14th – 25th October, to provide critical insights which can help shopping destinations and retailers rapidly adjust their planning and communication in the run-up to reopening for Christmas. 

Retail performance in the UK is being severely impacted by Covid-19, so there is an urgent need for retailers and retail destinations to understand the thoughts, concerns and behaviours of shoppers as we approach the most significant trading period of the year. The report findings and suggested action-points provides a useful insight into the mindsets of shoppers, ensuring that the re-opening to retail sales in December produces maximum results in the current circumstances.

Both Springboard and AL Marketing have expertise at the ready to provide additional support to put the necessary planning into action. 

 

 

 

Related reading

Article Opinion

Reopening of retail stores – what might we expect?

12 June 2020

Related downloads

Read prev

Re-Opening UK Retail Post COVID-19

Read next

Getting Back to Growth

Ready to unlock more retail intelligence?