Frequently asked questions
The big questions. And the small. Answered.
What shopping mall analytics do you provide?
Springboard’s service delivers measurement and insight upon every part of the customer mall journey. Vehicles counted as they enter the location, visitors as they enter the mall, flow counts throughout to understand the relative performance of different areas and for each retailer in the mall, how many people walk past the unit and how many walk in (capture rate). Overlaid onto this information is the daily sales of each retailer as well as rental information to get a true picture of the performance of every aspect of the mall.