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Milton Keynes

Libra House, Sunrise Parkway
Milton Keynes, Buckinghamshire
MK14 6PH

+44 845 359 2835

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Boston

Springboard Research Inc.
75 State Street, First Floor,
Boston MA 02109

+1 646 453 7675

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San Diego

Springboard Research Inc.
2829 Historic Decatur Road,
San Diego CA 92106

+1 646 453 7675

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How well has my promotional offer worked? How can I tell it’s been successful at increasing footfall and sales conversions?

The success of promotional offers is contingent on two things:

  1. An increase in the number of customers visiting a store; and
  2. The degree to which a store converts those customers into sales.

Springboard’s pedestrian counting service enables you to understand the number of visitors to your store and whether that increases as a result of your promotion. By also tracking the number of people walking outside the store helps you to understand if the increase inside the store is due to that promotion or simply due to an increase in pedestrians outside of the store.

And then by comparing the number of units sold with the number of people entering the store (your capture rate) you can then understand the gain in conversion.