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Milton Keynes

Libra House, Sunrise Parkway
Milton Keynes, Buckinghamshire
MK14 6PH

+44 845 359 2835

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Boston

Springboard Research Inc.
75 State Street, First Floor,
Boston MA 02109

+1 646 453 7675

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San Diego

Springboard Research Inc.
2829 Historic Decatur Road,
San Diego CA 92106

+1 646 453 7675

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How can I measure my retail conversion rate?

The definition of a conversion rate is the difference between the number of customers entering the store and the number of transactions those customers make within the store. A key element of this is understanding the number of customers that are entering the store and this can be achieved through Springboard’s counting technology.