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Milton Keynes

Libra House, Sunrise Parkway
Milton Keynes, Buckinghamshire
MK14 6PH

+44 845 359 2835

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Boston

Springboard Research Inc.
75 State Street, First Floor,
Boston MA 02109

+1 646 453 7675

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San Diego

Springboard Research Inc.
2829 Historic Decatur Road,
San Diego CA 92106

+1 646 453 7675

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How can I determine the sales potential of a location?

Pedestrian counts helps understand the sales potential of a location as it identifies the volume of customer activity in a place. Customer activity is vital for a business as it will attract a proportion of the total of activity in that location. Once you identify the volume of pedestrians and the change in that, a business can then monetise that by attributing a conversion rate and average transaction value to that potential pedestian count.