Frequently asked questions
The big questions. And the small. Answered.
What are the benefits of monitoring capture rate?
- Correlate performance increase/decline with traffic volume past the store
- Become more reactive to changes in traffic volumes outside a store
- Understand which store changes are attracting more visitors from the surrounding location
- Assess whether your location will deliver sales targets due to the potential customer base available
- Discover the effectiveness of your window display campaigns; and more.