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Milton Keynes

Libra House, Sunrise Parkway
Milton Keynes, Buckinghamshire
MK14 6PH

+44 845 359 2835

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Boston

Springboard Research Inc.
75 State Street, First Floor,
Boston MA 02109

+1 646 453 7675

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San Diego

Springboard Research Inc.
2829 Historic Decatur Road,
San Diego CA 92106

+1 646 453 7675

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How can I make sure my store isn’t understaffed, or overstaffed?

Understanding whether a store has the appropriate level of staff is achieved by understanding the number of customers that enter the store and the variances in conversion throughout the day and week.

Other key elements are the capture rate so a store can understand whether it is maintaining its market share, i.e. the percentage of potential pedestrians from the street that is entering the store. If that share is declining, it suggests that the store is less attractive, and the staffing levels need to allow for that.

To compare stores across a network you need consistent metrics and these can be derived from Springboard’s services.