Frequently asked questions
The big questions. And the small. Answered.
How can I determine the sales potential of a location?
Pedestrian counts helps understand the sales potential of a location as it identifies the volume of customer activity in a place. Customer activity is vital for a business as it will attract a proportion of the total of activity in that location. Once you identify the volume of pedestrians and the change in that, a business can then monetise that by attributing a conversion rate and average transaction value to that potential pedestian count.