Chicago Loop Alliance

With seven Springboard counters along State Street and multiple countlines monitored, the Chicago Loop Alliance has the highest concentration of Springboard visitor count lines in one location.

Our approach

Formed in 1997, the Chicago Loop Alliance is a full-service Business Improvement District (BID) special service area in Chicago, and the team has over 80 years of experience working with property owners, retailers and contractors.

The Chicago Loop Alliance uses the data Springboard provides to build business relationships and better understand the performance of merchants and pedestrians in the district. 

The key areas of focus for Chicago are:

  • Enhanced services such as the ‘clean, safe and beautiful’ initiatives
  • Advocacy for the district
  • Planning and research
  • Placemaking and economic development

The Chicago Loop Alliance has been collecting data with Springboard since 2016 for pedestrian and vehicle traffic along the mile-long State Street. The counters overlook eighteen block faces along both sides of the street, covering nine blocks. Both vehicles and pedestrians are monitored from all possible directions entering and leaving State Street.

 “We chose Springboard over other suppliers because of the advanced technology, counting accuracy, and the team understood what we were trying to accomplish.”

 Michael Edwards, President & CEO, Chicago Loop Alliance

Safe services are deployed quickly and efficiently with the live data shown in the Springboard Analyser, meaning the impact of road repairs and disruptions on pedestrians is minimized. The data also indicates whether an area is safe, as trends have shown that a sharp reduction in pedestrian counts indicates if an area isn’t as safe.

Springboard reports are sent out weekly and monthly and distributed to over 70 property owners and investors. The reporting covers pedestrian counts on the street and those through the door, allowing merchants to plot their capture and conversion rates to analyze their performance over time.

“The value of Springboard continues to get richer the longer you’re with [them]. The first year of data is how it’s working on the street, but second-year data you can see at the time how it’s working YoY.”

Michael Edwards, President & CEO, Chicago Loop Alliance

Springboard understood the counting complexity and detailed reporting that the Chicago Loop Alliance required, and presented a flexible, robust and cost-effective solution. The Springboard team have worked closely with the Chicago Loop Alliance to refine reporting and maintain a great relationship with their Account Manager.

Springboard’s counting and reporting, and customer service is fantastic. But we find it becomes richer every year as we are able to compare 2021 with a pandemic year, and also with 2019; new stores open, new restaurants open, new hotels open, and we can see progress.

Michael Edwards

President & CEO, Chicago Loop Alliance