12 Days of Insights: Day 1https://vimeo.com/654024190Springboard’s Marketing & Insights Director, Diane Wehrle, takes a closer look at how comfortable consumers feel when visiting shopping centres, high streets or retail parks in person.Watch Day 2 of...
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Forecast for UK footfall on Black Friday 2021
Diane Wehrle, Springboard's Marketing and Insights Director provides a forecast for footfall in retail destinations across the UK over the Black Friday Weekend 2021. Over the past eight years since the first Black Friday event in the UK in 2013 there have been as many...
UK Retail Footfall Forecast for the Christmas Trading Period 2021
Consumers predicted to start shopping earlier for Christmas this year due to anticipated supply issues The latest blog post from Springboard’s Marketing & Insights Director, Diane Wehrle.From Sunday 21st November through to Saturday 4th January, it is...
The differences between GeoLocation tracking, WiFi tracking and footfall monitoring explained
How to capture and use the most relevant information to maximise ROI for your store, shopping centre, retail park or high street. The landscape of retail analytics has changed considerably over the years and even more so in the last 18 months; retailers and...
Mann Report Profile: Diane Wehrle, Marketing & Insights Director
As featured in July's issue of Mann ReportDiane Wehrle is a founding director of Springboard, a provider of retail data analytics, retail traffic counting and customer sentiment tracking for brands, shopping centers and downtowns worldwide. Wehrle is regarded as a...
UK footfall to bounce back during first week following Freedom Day on 19 July
A blog by Diane Wehrle, Springboard’s Marketing and Insights Director Springboard is forecasting that UK footfall will rise by +19.7% in the week following "Freedom Day", the day that all Covid restrictions are removed in England. Whilst the removal of...