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ReThink Productivity Podcast | Footfall Insights 2022
PodcastDuration: 20 minutes Springboard’s Marketing & Insights Director, Diane Wehrle, joined Simon Hedaux at Rethink Productivity on a recent podcast discussing current footfall and shopping trends across retail, the impact of inflation/cost of living rises, and...
The differences between GeoLocation tracking, WiFi tracking and footfall monitoring explained
How to capture and use the most relevant information to maximise ROI for your store, shopping centre, retail park or high street. The landscape of retail analytics has changed considerably over the years and even more so in the last 18 months; retailers and...
Springboard & Urban Big Data Centre: New data for measuring footfall
A blog post by Information Services Officer, Heather Sinclair from Urban Big Data Centre. The Urban Big Data Centre (UBDC) is a national research centre and data service, offering expertise, training, data collections and data tools for the benefit of cities across...
What does the new world of working mean for retail footfall post-Covid?
The latest blog post from Springboard's Marketing & Insights Director, Diane Wehrle. Probably the most fundamental shift in consumer behaviour since the start of the pandemic that has impacted retail destinations is the shift to home working for office based...
Understanding the impact of department store closures on the high street within a Covid landscape
The latest blog post from Springboard's Marketing & Insights Director, Diane Wehrle. Following a year where retail continued to be heavily impacted by the pandemic, stores and destinations are now turning their attention to the future, and how they can maximise...
Mann Report Profile: Diane Wehrle, Marketing & Insights Director
As featured in July's issue of Mann ReportDiane Wehrle is a founding director of Springboard, a provider of retail data analytics, retail traffic counting and customer sentiment tracking for brands, shopping centers and downtowns worldwide. Wehrle is regarded as a...