UK. February 2018Subscribe for Insights
Footfall declined sharply in February, at +2.0%, a significant decline compared to the previous year when it fell by -0.2%.
Year on Year % change
Month on Month % change
On a three-month basis, footfall dropped by -1.8%. The six and twelve-month averages are at -2.0% and -2.2% respectively.
"“The -2% drop in footfall in February - a significant worsening from -0.5% in February 2018 - occurred despite the fact that February this year was the hottest on record. However, the record temperatures only occurred in the final week of the month when footfall rose by +2.5% compared with drops in each of the preceding three weeks, averaging -3.6%. Indeed, the balmy conditions certainly helped high streets where footfall rose by +4.5% in the last week of the month compared with an average drop of -4.1% in the preceding three weeks." Diane Wehrle, Springboard's Marketing and Insights Director
“Consumers have been cautious in their spending, leading to the biggest drop in February footfall for five years. These figures echo the month’s poor Retail Sales figures, which saw weak growth, particularly in bricks-and-mortar stores. While real incomes have been rising over the last year, the uncertainty surrounding Brexit appears to be driving a needs-not-wants approach top shopping." Helen Dickinson, BRC Chief Executive