12 Days of Insights

Day 10 – Online vs In-Store Shopping

Springboard’s Marketing & Insights Director, Diane Wehrle, explores consumers preferences for online and in-store shopping and how pre-shopping behaviours have changed in recent times.

Privacy Overview

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Privacy Policy

Springboard Research Limited and Springboard Holdings Limited (Springboard) takes the privacy of our users seriously. We fully comply with all aspects of the General Data Protection Regulations (GDPR (EU) 2016/679).

We are committed to safeguarding the privacy of our users while providing personalised and valuable service. This Privacy Policy statement explains the data processing practices of Springboard including what personal data we collect from you and how we use that data.

Personal Data That We Collect

Your personal data (any information which identifies you, or which can be identified as relating to you personally for example, name, address, phone number, email address) will be collected and used by us. We’ll only collect the personal data that we need.

Springboard collects personal data to operate effectively and provide you the best experiences with our services. You provide some of this data directly, such as when you subscribe to our Benchmark Services, submit an enquiry or download an insights report. We also receive personal information from you every time you email us or send us your details.

We collect information automatically about your visit to our website. The information obtained in this way, which includes demographic data and browsing patterns, is only used in aggregate form. For more information on this please see our cookies section below.

Occasionally Springboard may seek, through a variety of means, the opinion about Springboard products or product related issues, of our customers, prospective customers and occasionally others who have been in contact with us. We may for example, conduct online surveys which ask you for personal information and demographic information (such as name, address, telephone number, email address, company size and areas of interest). We may use this information to enhance our marketing efforts and send you relevant information about our company and promotional material, but only if you have consented for us to do so.

If at any time you do not wish to receive communications from us and wish to be removed from our mailing list, you can do so by following one of the options listed in the ‘How to Access & Control Your Personal Data’ section below.

How We Use Personal Data

We’ll only use your personal data on relevant lawful grounds as permitted by the EU General Data Protection Regulation.

Personal data provided to us will be used for the purpose or purposes outlined in any fair processing notice in a transparent manner at the time of collection or registration where appropriate, in accordance with any preferences you express.

Your personal data may be collected and used to help us provide you with our products and services. This may involve communications for purposes such as informing you about your service or when we have maintenance scheduled on our Analyser system.

If you choose to hear from us we may send you information based on the things you’ve told us about as well as regular Benchmark Insights. We’ll only send these to you if you agree to receive them and we will never share your information with companies outside of Springboard for inclusion in their marketing.

Reasons We Share Personal Data

We occasionally share data with our partners, but only with your consent to do so or to complete one of our services to you. Our partners include KDMC who support our installation process and MarketMakers who ascertain interest in our new services.

In most circumstances an individual will be informed if their data is shared with 3rd parties, how, why and with whom. Under certain circumstances Springboard must disclose an individual’s data or refuse to comply with the rights outlined above. These circumstances are:

Carrying out a legal duty or as authorised by the Secretary of State.
Protecting vital interests of an individual or other person.
The individual has already made the information public
For monitoring for equal opportunities purposes
Providing a confidential service where the individual’s consent cannot be obtained or where it is reasonable to proceed without consent. (e.g. where we would wish to avoid forcing stressed or ill individuals to provide consent.)

How to Access & Control Your Personal Data

The following are your rights under GDPR;

The right to be informed - Individuals have the right to be informed about the collection and use of their personal data. The right of access - Individuals have the right to access their personal data and supplementary information.
The right to rectification - The GDPR gives individuals the right to have personal data rectified. Personal data can be rectified if it is inaccurate or incomplete.
The right to erasure - The right to erasure is also known as ‘the right to be forgotten’. The broad principle underpinning this right is to enable an individual to request the deletion or removal of personal data where there is no compelling reason for its continued processing.The right to restrict processing - Individuals have the right to ‘block’ or suppress processing of personal data
The right to data portability - The right to data portability allows individuals to obtain and reuse their personal data for their own purposes across different services.

The right to object - Individuals have the right to object to: processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling); direct marketing (including profiling); and processing for purposes of scientific/historical research and statistics.
Rights in relation to automated decision making and profiling - The GDPR has provisions on: automated individual decision-making (making a decision solely by automated means without any human involvement); and profiling (automated processing of personal data to evaluate certain things about an individual). Profiling can be part of an automated decision-making process.
If you do not wish to be included in Springboard’s mailings a facility to unsubscribe is available at the end of each email. You can also request to remove your contact or other information held by us by emailing hello@spring-board.info.

Alternatively, you can send postal mail to the following address:

Springboard
Libra House
Sunrise Parkway
Milton Keynes
Buckinghamshire
UK MK14 6PH
For attention of: The Data Protection Officer

If you wish to request your personal information held by Springboard please visit our website request form.

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Webinar on Demand: UK Annual Footfall Review 2022

Marketing & Insights Director, Diane Wehrle, was joined by UK Sales Director, Jon Burnett where they both explored these key trends alongside the impact on footfall due to hybrid working and the economic factors driving consumer activity, as well as how Springboard’s solutions support retail stores and destinations today.

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12 Days of Insights

Day 10 – Online vs In-Store Shopping

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Webinar on Demand: UK Annual Footfall Review 2022