Retail intelligence and shopper analytics

Real-time shopper insights to grow your business.

We track consumers’ physical behaviours inside and outside of your location and develop actionable insights and analytics to help you maximise every metre of your space.

With state-of-the-art artificial and real-time intelligence and retail traffic counters, MRI Springboard enables well-informed and faster decision-making for retailers, shopping centres, hospitality, and high streets.


Quickly understand customer volumes, the performance of your trading locations, and your customer behaviours with our traffic counters and analysis. With seamless integration, you can see the impact and benefit of MRI Springboard within days of implementation.

Shopping Centres/Malls

Understand customer activity and movement into and within your centre, dwell time, and customer demographics to make informed data-driven decisions that maximise the revenue of every storefront.

High Streets

Monitor both foot and vehicle movement 24/7 at multiple points with a single device and get data by the hour — giving you a comprehensive look at traffic and helping you enhance the attractiveness of the location and drive more business into the area.


Identify revenue growth opportunities with the latest AI-driven technology that tracks customer movement and behaviours including lobby dwell time, restaurant traffic, and traffic within both the venue and the external location.

Retail Parks and Outlet Centres

Track the volume of vehicles entering the retail park, occupancy and movement of customers within the strip mall to ensure performance is optimised and the value of the retail mix is maximised.

We’re trusted by some of the best brands to deliver real-time shopper insights


Shopper analytics and retail traffic data that drive profitable decisions.

Latest Benchmarks

We help you benchmark your performance, understand trends, and quickly make well-informed decisions to succeed in the ever-changing retail landscape.

Latest Insights

We track footfall, benchmarks, trends and analysis on three continents and develop insights to help you understand what's happening today and what's coming next.


“We have always talked about ‘Conversion’ even when we couldn’t really measure it. Now we can it is one of our most important measures. As you’ll know, in retail – once you introduce a new metric and talk about it all the time it should go up (which it has).”

Nick Bryant
Head of Business Analysis,
The Fragrance Shop

"We knew about Springboard’s unrivalled grip of the national footfall picture - this most valuable piece of knowledge for any retailer with a wide portfolio of bricks and mortar outlets. However, we hadn’t appreciated how they are able to both enrich this raw data with a breadth of retail perspective and to provide us with the most granular of store level, hour by hour minute by minute, insight. Insight that is enabling better decision-making across store operations, trade promotional planning, marketing, and financial planning. All delivered by a proactive and highly responsive and agile team that has developed a front end that is widely used and has become in these testing times, a vital link with our stores".

Peter Grant
Senior Market Analyst
Walgreens Boots Alliance UK

"We wanted to be clever with our data and having started out online we had grown into the habit of being data-driven. I use the Springboard Analyser to look at trends on a regular basis, identify any issues within our stores, and can drill down to the detail to understand what’s going on. This approach has led to great results for the business."

Mike Turner
Bird & Blend

"We carry out a lot of data analysis on a daily, weekly and monthly basis and are always looking at ways drive the centre performance. The team at Springboard provides us with our own tailored data reporting, as well as bringing best practice ideas to us, which is vitally important in the current market."

Rachel Carter​
Business Performance Manager
Festival Place

“Springboard has supported us on our journey and given us the ability to provide footfall trends to our members and highlight positive and instrumental ways we have driven footfall upwards. Using the Springboard data, we have been able to understand whether an event or activity has supported the growth in footfall and more importantly, where it has not and the possible reasons why.”

Matthews Sims
Chief Executive
Croydon Town Centre
MRI Springboard Analytics

How the UK predicts retail behaviour

Our real-time footfall counters are installed in every major retail location in the UK so we have the broadest data available to make the best decisions.


Webinar: Understanding Today's Retail Landscape

Join our upcoming webinar as Diane Wehrle, Marketing & Insights Director, takes a deep dive into footfall performance across UK retail destinations throughout the first half of 2023. In this insightful session Diane will analyse the continuing effect on footfall and spend in retail destinations from hybrid working and the key economic challenge from rising interest rates and inflation.

Register Now