Is Black Friday dead, dying or doing something different entirely?
That's the question that fuelled this special episode of the Traidcraft Podcast. Our marketing and Insights Director, Diane Wehrle, joined other experts from all round the country to get the answers Traidcraft were looking for.
Traidcraft's Just Friday campaign sets out to provide an alternative to the Black Friday madness - encouraging people to take a step back, buy with thought and shop with love. So it's really interesting for them to track the progress of Black Friday in this country to date.
This Black Friday special includes contributions from us at Springboard; Laura Hampton, Digital Marketing Manager at Impression and Katie Vincent from ladyfromatramp.co.uk
The Episode is available on Traidcraft's website or you can also listen below from 2 minutes in to hear us.