30 NOV 16

Footfall Decline Deepens Despite Black Friday Sales


Footfall in November was 1.0 per cent down on a year ago, a second consecutive month of decline after the fall in footfall in October of 0.4%. This is below the 3-month average of -0.8%. On a three-month basis, footfall declined 0.8 per cent.

“November footfall revealed four distinct trends: a continued bounce back of the High Street from last year with footfall moving to -0.7% from -3.4% in November 2015; the ongoing significance of Black Friday for the high street as well as online; a slowdown in the growth of footfall to out of town destinations; and of most concern, a further decline in footfall to..." Diane Wehrle, Marketing & Insights Director at Springboard

"The drop in footfall we saw across the UK in October deepened in November, with shopper numbers falling 1% over the previous year compared to October’s fall of 0.4%. As we saw in the sales data, Black Friday did little to impact the overall monthly trend in footfall. Whilst the event clearly..." Helen Dickinson OBE, British Retail Consortium Chief Executive

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