Hosting

The Technology

Springboard’s technology monitors pedestrians and vehicles in any type of environment, continuously 24 hours a day, 7 days a week.

Our counting device is mounted to the building or lamp column, a virtual zone is defined and pedestrians and cars that travel through the zone are counted. Visitor numbers are recorded using the very latest counting software target specific tracking, which is based on movement. At no time are images recorded with counts recorded as a digit and stored in a CSV file. Data is uploaded every hour to an internet server where it is permanently stored and audited on a daily basis before being released.

Benefits to the Occupier

In recognition of your support in hosting the footfall counting equipment, we are pleased to give you access to24 hour footfall data outside your store completely free of charge (with client permission). This supports you in a number of ways:

  • Identifying whether your sales are in line with trends in footfall in the street
  • Supporting your key performance indicators set by head office
  • Understanding the success of marketing and events in the town/city centre in increasing footfall
  • Identifying the uplift in your sales when marketing and events take place in the town/city centre
  • Establishing whether the number of customers entering the store is line with footfall in the street, or whether the store is attracting a greater proportion of footfall
  • Providing data required by head office to evaluate decisions as to whether they should invest in the store
  • Identifying how the town/city is performing by comparing is in line or better than other towns by benchmarking footfall against national and regional averages and similar towns
  • Supporting the BID/TCM in determining which activities are most beneficial to the town centre
    increases or decreases in footfall are in line with general trends
  • Helping practitioners monitor performance and improve the location

Benefits to the Landlord

In recognition of your agreement to host the footfall counting equipment, we are pleased to give you access to 24 hour footfall data outside your property completely free of charge (with client permission). This supports you in a number of ways:

  • Understanding footfall trends and detecting early warning signs of the change in footfall performance that may impact on rental value
  • Identifying the performance of the town/city compared with other towns by benchmarking footfall against national and regional averages and similar towns
  • Understanding the success of marketing and events in the town/city centre in increasing footfall
  • Key data for marketing collateral for letting
  • Accurate data to evaluate the value of undertaking improvement works on the property
  • Data to justify future investments in the town/city
  • Accurate statistics to inform rent reviews
  • Provision of data that supports tenants and their efforts to increase sales
  • Supporting the BID/TCM in determining which activities are most beneficial to the town centre

Data Protection

Our technology does not record or store any images therefore not subject to any data protection legislation.

Installation

Our engineers will work with the occupier to install at a time that limits any disruption to trade, including out of hours. Risk assessments, method statements and insurance documents will be issued prior to any installation taking place. Where needed Springboard will apply for permits to work on the highway with the Local Authority.

Conservation and Listed Buildings

Springboard have experience with working in areas of conservation and with listed buildings and are sensitive to installation in these areas. We will work with the Local Authority conservation officer to seek any relevant permissions and consents needed.

Planning Permissions

Our devices do not require planning permission.

Internet Connection

Using 3G the system will be supplied with a publicly assigned FIXED IP address with an inclusive data package of 5gb per month.

Electrical Power

The system requires 230v 3amp supply, in the form of a dedicated fused spur or an electrical receptacle. We can connect into existing electrical supplies. A cable will be fed from the counter to the nearest electrical supply for permanent connection at the property.

The device uses approximately £12.00 of electricity a year which we can compensate by way of a cheque each year the device is mounted to the property.

Unmetered Power Supply

Springboard works with many Local Authorities and acknowledges that the majority of lighting / CCTV columns are powered using an unmetered power supply.

We are able to offer an UMSUG code to cover the cost of power consumption from our device.

Click here to apply to be a host location!