Footfall Counting

Our technology counts footfall numbers in every type of environment 24/7. We analyse the information and deliver retail insights integral to understanding the performance of your site.  

We have extensive experience in counting both indoor and outdoor environments with simple and bespoke solutions for complex environments. A small counting device is mounted on either a building or lighting/ CCTV column, a virtual zone is defined and pedestrians and cars that travel through the zone are recorded. Visitor numbers are recorded using the very latest counting software based on “target specific tracking”. Click to see how our technology works.

Springboard counting data has been confirmed to be 98% accurate by a third party auditor. In addition, our data team check every line of footfall data each day to verify the accuracy of the data before it is uploaded to the system or sent to you.

Performance insights are delivered via:  

  • Online daily reporting on Springboard Analyser
  • Weekly footfall report
  • Monthly Benchmarking report
  • Live Counting
  • Data Feed

Click to find out more about our reporting.

Benefits of automated counting

  • Communicate to stakeholders the performance of your location by hour, day, week, month and year
  • Identify the success of development
  • Understand the impact of marketing initiatives
  • Attract retailers by demonstrating the success of your location
  • Demonstrate the performance of your night time economy
  • Deploy resource plans and models for the operation and running of the location
  • How these metrics were effected by events and weather

Click to see our case studies