Milestone represents a breakthrough in the performance monitoring and benchmarking of town and city centres. Developed as a collaborative project with the Association of Town Centre Management, for the first time a central source of town/city intelligence is available.
Milestone brings together around 130 key performance indicators in five key performance areas: employment trends, property trends, consumer demand, centre provision and centre quality, providing a city centre with the ability to benchmark itself against similar and competing towns and providing the framework for the improvement of performance.
Milestone has a number of applications:
1. Performance monitoring reports for stakeholders
2. Strategy setting and/or review
3. Evaluation of particular propositions or initiatives
4. Evidence for potential investors
5. Identifying gaps in the offer, and targeting new occupiers