Milestone represents a breakthrough in the performance monitoring and benchmarking of town and city centres. Developed as a collaborative project with the Association of Town Centre Management, for the first time a central source of town/city intelligence is available.

Milestone brings together around 130 key performance indicators in five key performance areas: employment trends, property trends, consumer demand, centre provision and centre quality, providing a city centre with the ability to benchmark itself against similar and competing towns and providing the framework for the improvement of performance.

Milestone has a number of applications:

1.    Performance monitoring reports for stakeholders
2.    Strategy setting and/or review
3.    Evaluation of particular propositions or initiatives
4.    Evidence for potential investors
5.    Identifying gaps in the offer, and targeting new occupiers