Car Counting

Car Counting

We count vehicles in any type of environment from roadways to car parks.

A small counting device is mounted on either a building or lighting/ CCTV column, a virtual zone is defined and cars that travel through the zone are recorded. Visitor numbers are recorded using the very latest counting software based on “target specific tracking”. Click to see how our technology works.

Springboard counting data has been confirmed to be 98% accurate by a third party auditor. In addition, our data team check every line of data each day to verify the accuracy of the data before it is uploaded to the system or sent to you.

Performance insights are delivered via:  

  • Online daily reporting on Springboard Analyser
  • Weekly footfall report
  • Monthly Benchmarking report
  • Live Counting
  • Data Feed

Click to find out more about our reporting.

 

Benefits of automated counting

  • Communicate to stakeholders the performance of your location by hour, day, week, month and year
  • Identify the success of development
  • Understand the impact and potential of marketing initiatives
  • Attract retailers by demonstrating the success of your location
  • Demonstrate the performance of your night time economy
  • Deploy resource plans and models for the operation and running of the location
  • How these metrics were effected by events and weather