Benchmarking

Without this wider understanding it is not possible to understand whether changes come about as a consequence of local trends and/or initiatives, or whether they are simply due to wider regional or national trends to which all are subject.  This is critical in the allocation of resources and the understanding of the likely impact that they will have.

FOOTFALL BENCHMARKS

Springboard’s strong coverage nationally, together with its coverage of the UK’s regional cities, means that it is able to provide a robust national benchmark of footfall in town and city centres, shopping centres, retail parks and retailers. 

Springboard publishes the Springboard Footfall Index monthly in collaboration with the British Retail Consortium. This is adopted by the national print and broadcast media.

Springboard also publishes the High Street Index, which monitors footfall in high streets nationally.  This is the only metric that monitors the performance of town and city centres nationally in attracting customers, as distinct from other types of location or format such as shopping centres or particular retailers.

Click to see the latest benchmarks