Within this complex environment, our metrics enable our clients to measure the full customer journey from visitor counting to retail sales tracking.
Our retail performance metrics enable you to understand the customer journey across your entire portfolio.
Springboards technology monitors pedestrians and vehicles in any type of environment, continuously 24 hours a day, 7 days a week so we can report parking lot data, entrance flow and pedestrian count data, plus by locating a counter above each store also enables us to measure both the customers walking past as well as the % of those whom enter the store.
By using the TST counters and software across all formats, we ensure the same accuracy of counting across the entire scheme. Our Perform Sales Analysis system provides the final piece to the puzzle enabling you to assess the relationship between pedestrian counts, promotional activities and spend within the scheme.