With data for around 4,500 town and city centres across the UK, Milestone is not just relevant to larger towns and cities but also equips smaller towns with performance data that in the past was uneconomic to obtain.

Indeed 900 town centres in the Milestone database are classified as either Small Towns or Large Villages and 2,600 as Suburbs, and for all of these a range of performance data is available. Critically this includes data on both consumer demand and town centre provision.

So, via Milestone's Town Profile Report practitioners are easily able to understand how both larger and more modest towns perform in terms of such aspects as:

• Catchment population
• Shopper population
• Centre revenue
• Market share
• Town centre offer
• Retail offer

Milestone's Benchmarking Report enables towns of all types to compare their performance with that of their peer group, or with other benchmarks such as their region or the UK as a whole.

And Milestone's Similarity Reporting module goes one step further by enabling towns to both identify specific towns that are most similar to themselves, and to rank themselves against particular named towns.

The combination of these services means that towns of all sizes – from a major city centre to a large village – can understand whether they are over or under performing, identify opportunities for enhancement and establish their role in the regional and sub-regional hierarchy.

Milestone has been developed in association with the ATCM, and access is via an annual subscription from just £1,500. For more information please visit www.milestoneuk.org or contact us, either at enquiries@milestoneuk.org or by phone on 01908 547858.