For the first time, towns and cities are able to measure and benchmark their performance in a comprehensive and consistent way. Milestone is an online service designed specifically so town and cities can measure and benchmark their performance.

No longer do town centre practitioners have to acquire a range of data from different sources - each at a significant cost - exert time and energy distilling key facts and attempt to present it in a meaningful way.

At a fraction of the cost of buying individual datasets, Milestone comprises over 90 individual datasets in five core areas for over 4,500 towns around the UK, tracking annual trends from 2000. Examples of specific data include:

• Town centre employment profile
• Catchment area population and spend
• Market share of the centre within its catchment area
• Current retail Zone A rents and growth in rent since 2000
• Types of retailers and particular fascia in the town centre
  

For the first time, towns and cities can benchmark their performance effectively - on the basis of all or any of the data in Milestone - and so identify strengths and weaknesses and the extent of over or under performance.

So practitioners finally have the scope and quality of data - combined with the analytical and presentational tools - that are required to secure the inward investment that is so necessary for the future prosperity of our towns and cities.

Milestone has been developed in association with the ATCM, and access is via an annual subscription from just £1,500. For more information please visit www.milestoneuk.org or contact us, either at enquiries@milestoneuk.org or by phone on 01908 547858.